Product & app development
Business management apps, membership and club management tools, workflow automation and custom AI assistants, built around how an organisation actually works.
About
An independent studio that builds and owns.
11-11 Interactive is a UK creative technology studio in Worthing, West Sussex. We build bespoke apps, platforms and media for others, and we build and run products of our own.
01 Mission
About 11-11 Interactive
Our mission is to build useful, well-made digital products and original media, and to own and grow the ones with real potential.
11-11 Interactive was founded by Andrew Arter and is based in Worthing, West Sussex. The company works in two connected parts: a Studio that delivers video, music, web and app projects, and a Ventures arm that builds and operates its own products. Each side strengthens the other. Client work sharpens our craft, and our products prove it in production.
Studio
- Video & promo
- Music & audio
- Web & app development
Ventures
- Riderverse
- Club & membership tools
- Bespoke automation apps
- 01
Build in-house
Product, engineering, design, sound and video under one roof, so ideas ship faster and stay coherent.
- 02
Ship, then listen
We launch early and improve with real users. Riderverse is live and being shaped by rider feedback.
- 03
Privacy by design
No advertising trackers, self-hosted fonts, metadata stripped from uploads, UK GDPR from day one.
- 04
Creative and technical
Story and software together. Our products can launch with their own music, film and identity.
02 Capabilities
Everything a product needs, from code to soundtrack.
We combine software engineering with original media, so we can take an idea from first build to launch film without handing it off.
Web platforms
From fast studio sites to full community platforms with feeds, messaging, GPS routes and marketplaces.
Video & promo
Promotional films, music videos and short-form content for YouTube, TikTok and other platforms, including AI-enhanced production. We also run a second YouTube channel, The Midnight Scholar (opens in a new tab).
Music & audio
Original compositions, custom songs and soundtracks, released and published independently under our own label across four artist projects.
03 For investors & partners
Why partner with us.
We are open to conversations with investors and strategic partners about our ventures and what we are building next.
Products we own
Riderverse is live and operated by the studio, alongside club and membership tools.
A repeatable build capability
Bespoke apps and automation for specific sectors, designed and engineered in-house.
Media built in
Training, advertising and promotional video and an independent music label, so products launch with their own content.
Lean and focused
Product, engineering, design, sound and video under one roof, without hand-offs.